Is your workplace looking for an employee rewards program that encourages healthy/sustainable commuting? I’ve looked into different rewards programs in search of a partner and Green Streets Initiative’s (GSI) Walk/Ride Day Workplace Challenge is, by far, my favorite. Before I share why I think they’re superior to comparable programs, know that GSI runs a seven month Workplace Challenge whereby employees “check-in”, or record, their commute (modes and duration) on the last Friday of the month, between April and October. Participants are rewarded online, monthly, through raffles, discounts, and incentives offered by some participating employers.
Its Clean Air week in Massachusetts, a week during which we should think harder about our personal transportation choices and try out environmentally friendly modes. Among my circle of friends and acquaintances, no one seems to know much about this special week. There are personal benefits to obtain from participating in the Clean Air challenge: check out http://www.commute.com/CleanAir for more info. If you log your green rides through the site www.NuRide.com, you are eligible to earn a $100 Amazon gift card each day, through September 27. NuRide is also an easy and fun way to get discounts from retailers, restaurants, museums, and theaters year-round. For bikers, there is also another cool rewards program called Bicycle Benefits that gets you discounts when you bike to participating retail stores using a simple “sticker on the helmet” system.
So what efforts have I made so far to travel green this week? Aside from my usual four-block walk to take my kids to school, I chose green modes for two relatively long, 15-mile, round-trip jaunts this week. For my first trip I went from Back Bay to Alewife (Bus 1 to Central Square, then the Red line to Alewife). My second trip was more adventurous and fun as I rode my kick/electric scooter (the eMicro) from Back Bay to Newton, following the Charles River bike paths. Check out the picture I took below of an area of the Charles River Parkway that is completely hidden by trees; a pleasant escape from the sections adjacent to Storrow drive. For these commutes I get points from NuRide that I will be redeeming soon. For example, I plan to get tickets to an ImprovBoston show.
While these commutes can be done by car in 30% to 40% of the time I took using transit/walking/scootering, I enjoyed these trips more than a car trip; I got some exercise, I did some reading on the train, I got some points in NuRide, I made a donation to a non-profit after chatting with a representative on Mass. Ave (I am still trying to decide how I feel about that detour). But, are all of these benefits enough to change behavior? For most people, a 20-minute commute will almost always win out over a 50 minute one. Until public transportation gets faster in Boston, convincing many to leave their cars at home will be a challenge. Because of this reality, the Clean Air challenge is also open to drivers as long as they carpool. As an interesting side note, MassRides is looking for a ride matching service provider to partner with.
Did you get a chance to participate in the Clean Air challenge this week? Please share your thoughts about any changes you made to your transportation choices lately and what motivated you to make them.