Is your workplace looking for an employee rewards program that encourages healthy/sustainable commuting? I’ve looked into different rewards programs in search of a partner and Green Streets Initiative’s (GSI) Walk/Ride Day Workplace Challenge is, by far, my favorite. Before I share why I think they’re superior to comparable programs, know that GSI runs a seven month Workplace Challenge whereby employees “check-in”, or record, their commute (modes and duration) on the last Friday of the month, between April and October. Participants are rewarded online, monthly, through raffles, discounts, and incentives offered by some participating employers.
This week I was a research participant in an MIT Media Lab project with the Persuasive Urban Mobility team of the The Changing Places Group. A key goal of the research is driving adoption of environmentally friendly behaviors in cities through persuasive environmental and social factors as well as through technologies that make adopting these behaviors easier. One of the key researchers on the team, Agnis Stibe, describes the concept of persuasive cities in depth in his recent TEDx Beacon Street talk. One example of environmental and social persuasion that he uses in his talk involves posting stats about bicycle commuters crossing the Harvard bridge. If you knew that 2,500 bikers crossed the bridge today (instead of staring at the 5 bikers out your window), that might persuade more car commuters to give biking a try. Commuting by bike would then be viewed as a more normal activity and not something that a weird minority engages in.
The project I participated in was about testing a mobile app protype that hopes to turn skittish / reticent cyclists into more confident urban cyclists through a voice-based coaching app. Eager to improve my own cycling and to mix up my kickscooter routine with some bigger wheels, I signed up to test out the prototype. Project team member Matthias Wunsch greeted me outside the Media Lab and handed me a smartphone and some basic Apple headphones. At first, the coach told me to practice rapid braking. Once I had mastered this move, I was ready to start my urban ride on the busy streets of Kendall Square.